ad info




CNN.com
 MAIN PAGE
 WORLD
 ASIANOW
 U.S.
 LOCAL
 POLITICS
 WEATHER
 BUSINESS
 SPORTS
 TECHNOLOGY
   computing
   personal technology
   space
 NATURE
 ENTERTAINMENT
 BOOKS
 TRAVEL
 FOOD
 HEALTH
 STYLE
 IN-DEPTH

 custom news
 Headline News brief
 daily almanac
 CNN networks
 CNN programs
 on-air transcripts
 news quiz

  CNN WEB SITES:
CNN Websites
 TIME INC. SITES:
 MORE SERVICES:
 video on demand
 video archive
 audio on demand
 news email services
 free email accounts
 desktop headlines
 pointcast
 pagenet

 DISCUSSION:
 message boards
 chat
 feedback

 SITE GUIDES:
 help
 contents
 search

 FASTER ACCESS:
 europe
 japan

 WEB SERVICES:
COMPUTING

From...
PC World

The Net goes up and down

Image

December 10, 1999
Web posted at: 12:12 p.m. EST (1712 GMT)

by James A. Martin

(IDG) -- Here's a multiple-choice question: When riding in a crowded elevator, do you typically look at: a) the floor, b) the ceiling, c) the door, d) the dandruff of the person standing in front of you, or e) all of the above?

Chances are, you picked "all of the above," because there's not much else to do in an elevator. But that's about to change. Early next year, Otis Elevator Company will begin displaying Internet content in elevators in New York, Sydney, and Paris.

MORE COMPUTING INTELLIGENCE
IDG.net   IDG.net home page
  PC World home page
  1999: The IT year in quotes
  Streaming slide shows
  E-BusinessWorld
  Reviews & in-depth info at IDG.net
  High-tech gas stations: Check your e-mail at the pump
  Year 2000 World
  Questions about computers? Let IDG.net's editors help you
  Subscribe to IDG.net's free daily newsletter for computer geniuses (& newbies)
  Search IDG.net in 12 languages
  News Radio
  * Fusion audio primers
  * Computerworld Minute

The Net-wired elevators will feature a flat-panel color screen, usually positioned above the doors. Elevator occupants (also known as "captive audiences") will see full-motion, full-color content that changes every 5 to 10 seconds. The content will include news, sports, and weather headlines, building information (such as announcements for upcoming fire drills), and local traffic updates.

And because Otis has the largest installed base of elevators around the globe--some 1 million and counting--the displays will also include, you guessed it, ads. No advertising partners have been announced, however.

Next Generation Network, a Minnesota company with video screen installations in convenience stores and delis around the country, is delivering the content. The information will be transmitted over the Internet to monitors in Otis elevators via phone lines. IBM's e-Business Solutions unit is supplying the hardware, software, and networking capabilities.
  MESSAGE BOARD
Internet society
 

Otis isn't the first company to put video screens in elevators. That distinction belongs to Captivate Network, a small, privately held company. But with 1.2 million "vertical transportation systems" installed and operations in 222 countries, Otis says its service will be "the first true global application of Internet technology inside an elevator."

The service, called e*Display, will be integrated into new models of Otis elevators and will be available as an upgrade to existing elevators as well.


RELATED IDG.net STORIES:
Sprint, Amazon offer wireless shopping
(IDG.net)
Reinventing the Web
(SunWorld)
1999: The IT year in quotes
(IDG.net)
The E-Generation: Who are they?
(IDG.net)
Netpliance offers one-button browsing
(PC World)
Streaming slide shows
(PC World)
Giving users the keys to their Web content
(Computerworld)
High-tech gas stations: Check your e-mail at the pump
(InfoWorld)
Note: Pages will open in a new browser window
External sites are not endorsed by CNN Interactive.

RELATED SITES:
Next Generation Network
IBM
Otis Elevator Company
Note: Pages will open in a new browser window
External sites are not endorsed by CNN Interactive.
 LATEST HEADLINES:
SEARCH CNN.com
Enter keyword(s)   go    help

Back to the top   © 2001 Cable News Network. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines.