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AT&T Wireless offers free limited Web access
(IDG) -- Looking to attract new customers who are keen to surf the Web from their mobile phones, AT&T Wireless Group rolled out a new service plan that includes free access to a limited selection of Web sites. Called AT&T Digital PocketNet, the service includes unlimited access to about 40 Web sites chosen by AT&T, so long as customers purchase one of two new wireless Internet phones and sign up for an AT&T digital wireless voice plan, the company said in a statement issued Thursday.
Customers who want access to additional Web sites, as well as faxing, e-mail and personal organizer services like a calendar and to-do list, can choose from two flat-rate, all-you-can-use plans priced at $6.99 and $14.99 respectively, AT&T said. AT&T Wireless has been relatively successful in providing wireless data services to large businesses. The Digital PocketNet initiative marks a concerted effort by the company to become a significant player in the consumer market, where its competitors include Sprint PCS, the wireless unit of Sprint.
"This new PocketNet portal will launch AT&T into the mass market for wireless Web access," Jeff Kagan, an independent telecom analyst based in Marietta, Georgia, said in an e-mail response to this week's move. The phones that customers must choose from are the R280LX from L.M. Ericsson, which is priced at $99.99, and the MobileAccess T250 from Mitsubishi, which costs $199.99. The 40 or so Web sites included in the AT&T free plan include ABCNews.com, barnesandnoble.com, eBay and MapQuest.com, which all offer content that has been tailored for display on mobile phones. All of the plans include a "personal Web site" that customers can customize for faster access to content, AT&T said. AT&T Wireless Services, the wireless group of AT&T Corp., launched an IPO late last month. RELATED STORIES: Buy concert tickets from your PDA or cell phone RELATED IDG.net STORIES: Will AT&T Wireless rescue IPOs? RELATED SITES: AT&T | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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