British ISP fights back for the Net industry

From...

by Macworld staff

(IDG) -- Powernet has begun a campaign to counter the bad publicity received by the Internet industry following security scares and poor commercial results.

Powernet is concerned that security breaches are scaring away potential consumers. The goal of its campaign is to reassure them that the Internet is a safe commercial environment.

David Kerindi, sales and marketing director of Powernet, believes that a large proportion of security breaches are caused by human error. He feels it's time the Internet industry stopped complaining about bad publicity, and used its own vehicle and expertise to communicate the reality of the situation to its customers.

MORE COMPUTING INTELLIGENCE

IDG.net home page

PC World home page

Mystery porn surfer becomes phantom menace

Analysts: Latest Intel recall hurts its image

U.K. e-mail law reaches U.S.

Reviews & in-depth info at IDG.net

E-Business World

TechInformer

Questions about computers? Let IDG.net's editors help you

Subscribe to IDG.net's free daily newsletters

Search IDG.net in 12 languages

News Radio

Fusion audio primers

Computerworld Minute

"We are the experts"

He said: "The Internet is the greatest communications tool the world has ever seen, so why isn't the Internet industry using it to fight its own cause? We are the experts. Our industry has the programmers, the designers, the Internet marketers, the online-communications experts, the connectivity resources and the technology, so why arenāt more Internet companies using its skills to re-educate users and dispel the myths that have been created in the media.

"We should be maximizing the Internet's potential as a method of communicating, educating and changing attitudes -- instead of bleating about the mediaās portrayal of the state of the industry."

In an attempt to alter consumer's attitudes to the Internet, Powernet is developing an interactive email system that will send suggested responses to its client base regarding Internet stories, which companies can in turn issue to their customers.

He said, "Internet security scares are hot topics for the media, yet security breaches take place every day in every industry and they go un-reported. While the security of the Internet remains a newsworthy subject, itās up to e-commerce experts and those working in the industry to ensure that a balanced view is presented."

RSA releases computer security patent
September 7, 2000
New denial-of-service attack tool uses chat programs
September 6, 2000
Pinpoint path to dot-com success
September 3, 2000
Remnants of a dead dot-com to be sold at Web auction
August 10, 2000
Analysis: The forensics of Internet security
July 26, 2000

WesternUnion.com back online
(ComputerWorld)
U.K. e-mail law reaches U.S.
(InfoWorld)
Mystery porn surfer becomes phantom menace
(ComputerWorld)
Does privacy exist anymore?
(InfoWorld)
Analysts: Latest Intel recall hurts its image
(InfoWorld)
Senate posts guide to privacy protection
(PC World)
Privacy as global policy
(InfoWorld)
Recording industry asks hackers for help
(IDG.net)

Powernet

Note: Pages will open in a new browser window

External sites are not endorsed by CNN Interactive.