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Now Madison Avenue Wants a Piece of Elian

February 7, 2000
Web posted at: 2:04 PM EST (1904 GMT)

By Tim Padgett

Fidel Castro and Miami politicians are already using six-year-old Elian Gonzalez as a poster boy. Now Madison Avenue wants a piece of the photogenic tyke. As long as Elian is a guest in capitalist America -- pending a U.S. court decision on his fate -- companies like the popular web-search firm AltaVista want to cast him in commercials. An advertising firm based in Portland, Ore., Wieden & Kennedy, which produces AltaVista's ads, tells TIME it is making a pitch to Elian's Miami family about using the boy's image in a national spot.

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Now Madison Avenue Wants a Piece of Elian

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