SonicBlue sings the blues?

NEW YORK (CNNfn) - SonicBlue initially established itself as a pioneer in the graphic chips industry when it was founded in 1989, but these days the company has tried to reposition itself as a digital media company.

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Kenneth Potashner, chairman and chief executive officer of SonicBlue, joined CNNfn's Bruce Francis and Patricia Sabga on the N.E.W. Show to explain his company's new strategy in detail.

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