Networks unveil fall lineups

By cnnfn.com

NEW YORK (CNNfn) - This is the week when major TV networks present their fall lineups to potential advertisers, and Initiative Media is a middleman in this process.

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Lou Schultz, chief executive officer of Initiative Media, joined CNNfn's Bruce Francis and Patricia Sabga on the N.E.W. Show to explain how his company buys time from the networks and resells it to the advertisers.

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