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Euro tech show highlights interactive TV

Order a coupon for Melissa Etheridge's new album with your remote control

(CNN) -- If you thought the Internet had a big impact on daily life, wait until you see what is happening with interactive TV.

Some believe interactive TV is poised to dominate e-commerce and interactive entertainment in just the way many people thought the Web would.

At the Milia trade show in Cannes, France, you can easily feel interactive TV is already flexing some early muscle in Europe; more than 5 million U.K. households can buy a pizza or order a coupon through their TVs with a service called Respond TV.

"That's evidence that people will actually transact with their television. It's a very trusted medium," said Kevin Morrison of Respond TV.

More details from CNN's Rick Lockridge at the Milia trade show.

Sony in deal for networked arcade games
February 21, 2001
Interactive TV products headline European tech show
February 16, 2001
Study: Subscribers want their interactive TV
January 11, 2001
Trends elusive at Consumer Electronics Show
January 9, 2001
Microsoft gets with the interactive TV program
December 11, 2000

Milia Conference
Open TV
Respond TV
SONY
Play Station
Motorola
In-Fusio

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