What influences the evolution of entertainment and its impact on people? Varied cultural, social, and technological factors are at the core of historic and modern-day entertainment innovation. This story examines how MTV became-and remains-an industry icon by creatively combining pop culture, television, music, and marketing ingenuity.
Predict the future of the entertainment innovation.
Standards
Grades 5-12
Mid Continent Research for Education and Learning (McREL)
United States History Standard 31: Students understand economic, social, and cultural developments in the contemporary United States.
Technology Standard 3: Students understand the relationships among science, technology, society, and the individual.
National Council for the Social Studies
I. Culture: Students understand culture and cultural diversity. They apply an understanding of culture as an integrated whole that explains the functions and interactions of language, literature, the arts, traditions, beliefs and values, and behavior patterns, and compare and analyze societal patterns for preserving and transmitting culture while adapting to environmental and social change.
Materials
CNNfyi.com article MTV: Rewinding 20 years of a music revolution
Internet access
Entertainment and technology magazines, journals, and history books
Large pieces of poster board
Markers
Masking tape
Suggested time
Article and questions only-30 minutes
Full lesson plan-Two classroom periods
Procedures
1) Direct students to read the CNNfyi article "MTV: Rewinding 20 years of music revolution" and then respond to the following questions:
What is MTV? When did MTV start its work? What is MTV celebrating? Why is this celebration important? What does it mark in terms of the entertainment industry?
What has MTV done for television? How has MTV had an impact on popular culture? Which audience does MTV primarily serve? In what ways did it bring different groups of young people together? How do feel about television programs such as MTV guiding popular culture?
What impact did MTV have on the music business and artists? List some of the artists that benefited from MTV. What role did MTV play in programming for black video artists? Why do you think MTV promote this type of programming?
What risks did MTV take by merging music and video? How has it influenced the cable and mainstream television industries? How has MTV expanded its services and audience?
2) Divide the students into four groups, each representing one of the following decades: 1970s, 1980s, 1990s, and 2000s. Have each group research its decade's type of entertainment considering the following factors:
· historic and/or other momentous events;
· popular "pop" culture;
· dominant technology;
· economic trends.
3) Each group should create a chart on poster board that reflects its findings. Students should hang their charts around the classroom.
Assessment
Students should review all the charts to determine, for each decade, whether entertainment influenced the times or whether the times influenced entertainment. Groups engage in informal debates to discuss this notion, using their research findings to support their point of view.
Accommodations
Students can create a poster advertising a new type of entertainment technology for the year 2005 or beyond that appeals to a certain age group.
Challenge
As technological advances are made, the entertainment industry also evolves. Typically, these two entities go hand in hand. Conducting research on changing or emerging technologies, such as the DVD player and the palm pilot, or the use of digital animation, students can predict what entertainment may look like in the year 2005 and beyond.
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